Video Marketing
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Short Form Video
Short Form Video is ideal for Social Media Marketing and is fast becoming the norm. They are generally under 30 seconds; the shorter, the better. It’s not easy delivering a message in the time it takes to have a sip of coffee. It takes careful planning and creativity to ensure the footage is eye-catching.
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Case Studies
Building trust is an essential element of marketing. Once you have your audience's attention, you have to get them on your team. Highlighting successful projects, showcasing processes and endorsing these with testimonials helps to build the required confidence.
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Brand Video
Promoting a brand requires you to be noticed by a specific audience. The right video delivered to the right audience at the right time is essential.
The Creative bit..
When planning a video strategy, we define clear objectives and a target audience. Understanding the video's objective and the intended viewers' preferences lays the foundation for a successful strategy. Once the purpose and audience have been identified, it's essential to consider the types of videos that best communicate the intended message, whether educational, promotional, or branding-focused. Crafting a cohesive narrative that aligns with the brand's voice and values ensures consistency across all video content. Determining the distribution channels and frequency of video releases also helps maximize reach and engagement. Lastly, setting measurable key performance indicators (KPIs) allows for evaluating the video strategy's effectiveness and provides insights for continual improvement.
A creative meeting enables us to discuss the objectives of the video and define a narrative. We feel this is essential to the video production process and, ultimately, its success.
Filming…
Filming a video is a meticulous yet invigorating process requiring careful planning and execution. As the crew sets up the cameras, lighting, and sound equipment, there's an electric buzz of anticipation. Each shot is meticulously orchestrated, with the director framing each scene, the actors rehearsing their lines, and the cinematographer capturing the perfect angles. Behind the scenes, the production team works tirelessly to ensure that every detail, from the props to the costumes, is impeccably arranged. Despite the occasional hiccup, the collaborative energy on set propels the project forward, culminating in a collective sense of achievement as the final take is captured.
That’s how we would like all our shoots to be. We live in the real world, and nothing is ever that perfect. However, we have procedures in place to mitigate issues, and planning is one of those.
It’s important to remember that filming often takes longer than expected; we may have one camera operator or production, depending on the project crew. Everyone is there to ensure we get what we came for, which is great footage.
The edit..
This is where the magic happens. Editing a video is a meticulous and creative process that involves weaving together visual and auditory elements to convey a compelling narrative. We begin with organizing and selecting the best footage from the raw material and then sequencing it coherently and engagingly. This is followed by adding transitions, effects, and graphics to enhance the visual appeal and convey the intended message. Additionally, the audio elements such as music, sound effects, and voiceovers are integrated to complement the visuals and evoke the desired emotions. A crucial part of editing is ensuring a smooth and seamless flow between scenes and maintaining the overall pacing and timing to keep the audience engaged. Finally, colour correction and grading are applied to achieve a polished and professional look. Video editing requires combining technical expertise and artistic vision, ensuring the final product effectively communicates the intended story or message.
The Marketing…
It is crucial to have a marketing strategy for your video if you want it to be successful. Planning is vital to ensure the best results.
To produce the right content that drives action, we need to understand who the video is targeting and what they want. It's crucial to consider how to reach the target audience and which platforms they are using. We also need to think about the format required by the platform in terms of length, weight, and dimensions.
Measuring the video's activity is essential to determine whether it's working or not. Most platforms offer measurement analytics that we can use to track performance.
If you're unsure about any of this, don't worry. We're here to help and will guide you through the process. Our aim is to ensure your video strategy succeeds, and planning is just one part of the process.
