Why is video marketing so effective?

Video is engaging, easy to consume, and highly shareable. It increases conversion rates, improves SEO, and builds trust by putting a face and voice to your brand.

What types of videos should my business be using?

Common formats include:

• Product demonstrations

• Explainer videos

• Customer testimonials

• Behind-the-scenes tours

• Training or how-to videos

• Case studies

• Process stories
  

How can video marketing help my business grow?

Videos can increase visibility, drive traffic, convert leads, improve engagement, and help explain complex products, processes or services more clearly, especially in technical or industrial sectors. Building relationships and reputation.

How long should my videos be?

That depends on the purpose:

Social media: 15–60 seconds

Explainers or product demos: 1–3 minutes

Training or case studies: 3–10 minutes.
The key is to keep it as short as possible while still delivering value.

Where should I share my videos?

Key platforms include:

• Your website

• LinkedIn and other social media

• YouTube or Vimeo

• Email marketing

• Sales presentations and proposals

• Trade shows or exhibitions

How can I measure the success of video marketing?

Track metrics like:

• View count

• Watch time

• Engagement (likes, comments, shares)

• Click-through rates (CTRs)

• Conversion rates

• ROI through lead tracking

How often should I create video content?

Consistency matters more than quantity. A good starting point is one or two quality videos per month as part of an ongoing strategy.

How does video fit into my overall marketing strategy?

Video supports every stage of the buyer’s journey—from awareness of the brand story and social content, to consideration with case studies and product demos, to the decision process with testimonials, how-to guides). It complements other content and strengthens your message.