Allow me to share a bit about myself. I am the founder of DAP 23, a marketing agency that focuses on helping small businesses grow by developing a defined, easy-to-follow marketing strategy tailored to their unique requirements.

My background

I began my career in marketing by studying at the Chartered Institute of Marketing (CEM) and later working for a company that manufactured automation equipment for manufacturers. After almost two decades, I realised I wanted to switch things up and focus on commercial photography, which eventually led me to video production. I ended up working at a small media agency where I produced content for businesses primarily for their marketing purposes. This experience helped me develop my skills in marketing strategy, commercial photography, and video marketing.

My Why

My passion lies in creativity, and I strive to make a difference in the world through my work. I became disheartened by the mediocrity of the media I was being asked to produce. Briefs lacked creativity, were not linked to a strategy, or had a poor strategy, resulting in dull and purposeless content. However, when there was a clear strategy, and I had more control over the planning, filming, and editing, the results were much improved and had purpose, story, and emotion.

This realisation led me to understand the need for not just a run-and-gun video producer or photographer but a marketing strategy that plans out the right content for the right audience and delivers the right message. I have the knowledge, experience, skill sets, and creativity to help people, and that's what inspired me to embark on my mission.

My Mission

My mission is to eradicate uninteresting, directionless content by building a content strategy with a purpose. I aim to develop an easy-to-follow marketing plan that drives towards its goal, manage and deliver the content creation for each and every step of the process, and get creative with photography and producing innovative, imaginative, and engaging videos that tell stories and build trust.

I believe that small businesses can achieve the growth they desire with the right marketing strategy. I hope you will be a part of this journey.